It is expected that, in the twenty-first centurys highly competitive conditions, this study will give marketers a different point of strategic view and contribute to marketing literature.įigures - uploaded by Filiz Bozkurt Author content All figure content in this area was uploaded by Filiz Bozkurt Content may be subject to copyright. The aim of this study is to show the relation between marketing strategies and military strategies. In this period warfare and its similarities with the business world were a great inspiration for marketers. Strategic thinking that gives companies an advantage over their competitors gained importance.īy the end of the 1980s, experts studying strategy looked back into rich military literature to find some basic principles to help them define strategies for todays business environment.
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